Porsche, Armani… and now Palm Tree Music Festival?

If you’ve ever attended Palm Tree Music Festivals, you’re in luck. Buyers will soon able to snag a spot at Palm Tree Residences Miami, a 480-unit condominium where live DJs will perform, priority festival tickets will be up for grabs and residents will be able to dance at a first-floor club. The building’s design will even match the brand of the festivals, with bleached-driftwood and sand-dune tones, lush landscaping and finishes reminiscent of palm fronds and fruit.

It arrives at a time when branded residences have become ubiquitous in the Miami area. As the market for growing their portfolios becomes more competitive, developers are searching for new boutique brands to partner with, said developer Edgardo Defortuna, founder of Fortune International Group, who is not involved with the project.

“We’re running out of brands that are really meaningful,” said Defortuna. “You can’t oversaturate the market with the same brands.”

Kursza

On Switzerland’s Lake Zug, a Danish-born homeowner wanted his 18th-century estate to have a fashionable kitchen that also functioned like a restaurant. We went inside the $1 million space built to impress even the most talented chefs.

And finally, we look into why year-round, wealthy home buyers from France and abroad are being drawn to Cannes. A combination of striking scenery, balmy weather, seclusion and convenience have made it home to some of the world’s most expensive real estate.

Porsche, Armani and Now Music Festivals? Brands Are Taking Over Miami Condos

ARX Creative

The Palm Tree Residences, featuring live DJs and its own dance club, is the latest condo project to join the city’s growing lineup of branded condominium buildings.